Raising awareness of the BFI Neighbourhood Cinema program, key influencers in the world of film were sent a ‘paper craft’ cinema kit to assemble themselves – reinforcing the overarching message of the BFI providing the tools and support to help people create their very own Neighbourhood Cinema.

21 influencers took part in the campaign, generating 100K+ reach and over 4million impressions online.

AD = Art Direction, C = Creative

Client work

Using Format